When looking to build a new website, many business owners mistakenly think that a gorgeous new site is the answer. While aesthetically pleasing design is certainly important, it is only one component of a good overall online strategy. A web designer company’s portfolio is one of the most important things you should consider when selecting a designer.
Whether you are looking for a Website Designer in Kolhapur or online portal developer in Goa, you must first establish who your target is, and then what you want them to do. In other words, who is my visitor, and what business problem am I solving. Your fantastic new site may be pretty, but if it doesn’t address these two questions first and foremost, you have just wasted your money. It is therefore crucial that you work with your designer to establish design guidelines that answer these questions. It helps to choose and experienced web design company for this matter.
Second, a house is just a building, but a home is full of things and people. An effective website looks nice and works well, but more importantly it has great content. The content, the pure words on your site, is what provides value to current and potential customers. The content on your site establishes a tone that should also be reflected in the design, and not vice versa. Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
There are many great web designers out there without a clue in terms of marketing. That’s not necessarily a reason not to work with them, though. If their eye for aesthetics and good, usable design is what you want, but they don’t a clue how to market your product, bring in professionals early in the process. You and your business will be glad you did.